Brand of motion of first time bring into contact with 361 ° (most do not overcome first) , be in university period " sport weekly " . Just think at that time, the enterprise stems from development need, change brand name, how was cared about. Faint also in those days be aware of, the United States is not to have a famous car brand, chinese translated term also is " do not overcome " , this issues a likelihood to have " Sino-US trademark dispute " want to happen. Later as right " trademark law " preliminary understanding, know to show peddling mark law by our country, mark registers business to undertake by classification, and register prevenient principle, this dispute won't happen it seems that.

In fact, 361 degrees predecessor fastens the birth of the gram, also have particular concern with the brand fastening a gram of American general motors really. At the beginning of 90 time, company of this shoe estate had hazy brand consciousness. Then the family sits together to discuss to rise. They see the car that fasten a gram " bullet head " brand design, like very much, then make choice of it, pass smoothly register. 1994, ding Jian bandpass held water to fasten a gram (Fujian) shoe line of business limited company.

Soon, see this brand again, discover 361 degrees to its brand name turns into however. Till recently, the author just is informed among them cause. Invest to China to urge transnational corporation, do not produce a trouble because of trademark dispute, the country undertook harmony about branch and line of business of the shoe that fasten a gram. Do not overcome Ding Jian of author of shoe line of business to connect finally, set out from national overall situation, agree with sell one's own things this brand. The sell one's own things that Ding Jian connects is pure, the sell one's own things of big tolerance, because of them " did not ask to take a someone one minute money " . Come a few years, 361 degrees pass the brand operation of pains, increase investment of sale of a huge sum, new brand name reachs a label, acquire the market instead bigger approbate, make the brand of a gleam of that river of domestic sneaker advance fastens, main force is had in domestic industry.

Still have many customer up to now actually, to 361 degrees " splay " LOGO does not understand. The author guesses likelihood and alphabetical K have definite correlation, this person guesses for 361 degrees of Shanghai a controller confirms later, roughly such. This LOGO is alphabetical K, concealed goes " | " the rest of, undertake artistic processing next. This LOGO also is the label with 361 degrees of old continue to use, going up somehow the history that can saying is brand name is vestigial. Following suit, the Jin Jiang with the unusually strong wind that imitate, this LOGO also is having a unique style.

In the time of brand get the upper hand of, the brand is an enterprise a of occupational market all in all sharp, no matter who be, dare not change easily brand name and label. After changing, brand name by " do not overcome " turn into " 361 degrees " , on the mark former " splay " LOGO and " 361 ° " make CIS core label. Now look back on, 361 degrees " the brand is transferred " be extraordinary success, what is worth us to draw lessons from?
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