A few enterprises are even during the Olympic Games key " dog " have latent capacity player, once seize gold, sign instantly about.

Although Beijing Olympic Games has ended, but to brand of a lot of motion, fight of sale of the Olympic Games after bearing down on just just begins. Delectable is, china has athletic brand to also favour is participated in oneself among them, with the world brand of top class motion is the same as an athletics. They are applied " strategy of curvilinear Olympic Games " , ascended the Olympic Games above all arena of this one athletics.

Escape the superlative degree does not compete

The Olympic Games is the costliest an assistance project on the world, only " the introduction is expended " had gone up to 440 million yuan of RMBs. Adidasi, be able to bear or endure the brand of weathy world center motion such as the gram, have naturally enter " game " capital. Someone says, china has athletic brand to participate in an Olympic Games oneself, those who go is " strategy of curvilinear Olympic Games " , sponsor brim of a few sports to change Olympic Games delegacy of the country namely. Be in all in these brands, the reporter notices, gram of grand star Er is the company that an eye has alone.

Hong Xinger overcomes brand ministry to be in charge of Mr Tan to tell a reporter, their decision-making it is escape the superlative degree does not compete. Then, they chose Korea delegacy. November 2006, gram of grand star Er and Korea were signed " partner of whole world of Korea Olympic committee " cooperative agreement, announce Beijing Olympic Games when, korea delegacy wraps around the body Hong Xinger overcomes " battle gown " take part in the match. Gram of grand star Er offerred tight the pants that connect the garment, sufficient gym shoes for Korea group.

On August 8 on Olympic Games opening ceremony, shine when Korea delegacy dress beautiful red jacket goes out to enter now when type, gram of grand star Er also is on world stage for the first time. A lot of person evaluations think, overcome a such not quite famous China kit like Hong Xinger brand, put the hope in delegacy of Korea Olympic Games to go up personally, count on Korea delegacy to be able to be obtained just about give like Jordan of Michael Er · be able to bear or endure what the gram brings is famous the effect like spending.

Detain is right the treasure of Korea

Actually, korea delegacy especially the performance of Korea women football is quite satisfactory. Before Olympic Games opening ceremony women football group surpassed F group on August 6 in the 2nd match, the Korea women football that plays the Olympic Games for the first time wears Hong Xinger to overcome a team to take win make a good beginning, with 1 than team of 0 conquer Nigeria. And, enumerate in recent years the expression of Korea women football, it is to be able to be encircled can nod. The reporter guesses, girls are in last few years in international match good performance, it is one of reasons that gram of grand star Er is his to sponsor. To this, mr Tan not express an opinion.
Previous12 Next