Had a brand to prop up, the numerous enterprise of Fujian advance river is not experienced almost economy is constrictive concussion

"The taxi here does not make a list, get on a car 20 yuan. " on August 17, fujian advance river arrives first, the word of the taxi driver intimidated the reporter jump: This small prefectural class town, rental fare exceeds Beijing and Shanghai unexpectedly.

Here is like a situation full of danger that outside knowing, face world economy raises, it still is moving according to its rhythm.

Jin Jiang, the century on this city 90 time because of false medicine incident whole nation is famed. But second economy is here constrictive in tide, jin Jiang may be coastal be pounded in each city the smallest. The data that advance river municipal government publishs shows: 2007, only the Jin Jiang GDP of 649 square kilometer amounts to 58.83 billion yuan. Lin Yonggong of deputy director general of advance river Economic Development Board says, it is early a few years ago, jin Jiang's enterprise has been given priority to from foreign trade turn to rely on a brand occupational inland market, current, national level brand of Jin Jiang achieves 107.

Have oneself brand and the brand that do not have oneself, the life condition that be here, it is glacial fire completely double day.

The enterprise that stick a card dare not receive order

Jin Jiangchao amounts to a shoe to take limited company the business of 80% is foreign trade. On August 18, the reporter will exceed amount to a company, inside the workshop that 5 Lou Chao cross 10 thousand square metre, only hundreds of employee are in sparse the job.

"Foreigner price is pressed too lowly, a lot of order dare be not received. " trustee Zhang Jia calculated pen Zhang suddenly to the reporter: A pair of shoes 5 dollars, wool interest rate has 10% only, 15% . And cost rises since this year 35% , the attune on shoe price 15% the left and right sides, the cost pressure that still has 20% is digested by the enterprise, had had the possibility of lose money in business so, the enterprise also is immersed in the awkward condition that order dare be not received.

"Such going down, there also is blind lane only for certain after a few years. " Zhang Jia says suddenly, he is searching a project to prepare transition now.

Brand enterprise advances triumphantly

Square 昉, general manager of center of sale of limited company of group of food of Fujian blessing horse, this enterprise that he is in, was not pounded not only, still busying to promote the product domestic large city now.

"Our cost also raised 10% the left and right sides. " square 昉 tells a reporter, blessing horse has him " blessing horse " and " love still " two brands, the attune on brand product value 5% , the citizen can be accepted. Purchase through dimensions additionally, cost growth range control is in 5% less than, both overlay, the influence that cost brings was eliminated basically.
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