Ao Kang also is in male shoe tycoon of China for the cost that rises ceaselessly affliction, abandon small gain product, improve operation efficiency, manufacturing industry front faces the hard transition of profit pattern

Had felt in shoemaking course of study climb roll the Wang Zhentao of president of Ao Kang group that hit 20 years, encountered difficult problem this year. This year of shoemaking enterprise that sale amounts to 4 billion yuan, this year 1 in June, although sale rose 23% , profit margin glides considerably below the circumstance with rising cost however.

Cost Zhang cent of Ao Kang is 3 parts, "The gain loss that change of foreign currency exchange rate causes export business 2 to 3 percent; Raw material, wait for rocket of case of the oil price that follow stone like chemical glue, cost of material rose 15% to of 20% ; Since the labor contract law of labor cost make a fresh start is carried out, rose again 10% to 20% . This goes out buccal drawback rises from last year from 13% dropped 11% . " although be opposite because of the reason that preparation appears on the market profit margin closely guard a secret, but it is normal that Wang Zhentao represents this industry the average profit margin of a particular year has 8%-9% only, under the pressure that rises in cost, the profit pressure this year cans be imagined.

Ao Kang is not a case. The winter of shoemaking estate entire industry is arriving. So-called China shoe Wen Zhou still is registered first half of the year this year in book shoemaking enterprise has 2, 692, compare what had shut 100 with the photograph end last year. With there is 5 when Wen Zhou is the most brilliant, the quantitative photograph of enterprise of many 000 shoemaking is compared, already enterprise of shoemaking of close half the number falls into disuse in development in succession. Accordingly, ao Kang amounts to 6 million pairs every year now outside bag order, in the shoemaking enterprise of lukewarm state locality, had been regarded to help straw, produce to can be maintained only can, with the depression of get over industry. Even the enterprise with be managed intractable is willing to let Ao Kang take over manage.

The great storms on the difficulty that Ao Kang encounters this year and history is different. In the past, ao Kangceng classics because " lukewarm city shoe " reason and incur quality not of beautiful not Bai Zhi is bent, and at the beginning of doing poineering work, the leather shoes that Wang Zhentao traffics also because of same reason by Hubei industrial and commercial had confiscated. But Wang Zhentao is certain make good shoe, do sale to be able to win the reliance that answers customer. 1999, he is in Hangzhou Wulinmen burned conflagration capture the shoe of false Ao Kang that come, with " burn beautiful " established Ao Kang afresh, and the figure of lukewarm city leather shoes. Accordingly, ao Kang had the public praise that is good at sale in course of study of lukewarm city shoemaking. Again complementary the strategy that has sale with taking the lead in using brand shop system, ao Kang acquired lead position on male shoe market. Wang Zhentao says, "In the past in 20 years, the main experience that Ao Kangfa exhibits makes good market sale namely, pull with sale use development. Pull with sale use development..
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