Sports sale once accomplished Li Ning's past. The Olympic Games sale that views Li Ning brand is justifiable also by believe, sports sale also will accomplish Li Ning's future eventually.

On the gimmick that viewing sale of each sports brand Olympic Games, content of plan of sale of Li Ning brand is very comprehensive, executive force is very powerful also.

Because, the integral employee of Li Ning brand is clear: "Olympic Games, mean tremendous business chance namely. No matter be enterprise of assistance of enterprise of Olympic Games assistance or blame Olympic Games, riveting became sufficient strong, oath disentombs Olympic Games business chance after all. " then, include Li Ning inside, they hammer and tongs in the trade war that participated in Olympic Games battalion to sell this like a raging fire in August this year.

Above all, a very big sale works is to be the Olympic Games to take part in the match team assistance takes part in the match dress.

Oneself brand image is established inside domain of a certain professional sport, it is the whole world the sale with famous sports successful brand is carried out -- the Yu Naike that resembles basketball, the Yuadidasi of the football. Li Ning knows well greatly also apparently this.

Result from him Li Ning the special relationship with gymnastics, gymnastics becomes the assistance target of Li Ning first selection. In fact, go up early in the Barcelona Olympic Games 1992, li Ning has been the sponsor of Chinese gymnastic team. Now, li Ning and China's gymnastic relationship are more close, besides supporting Chinese gymnastic group, still supported Chinese art center of training of gymnastics of gymnastic team, Guangdong and match of a few large gymnastics. Li Ning borrows gymnastics to march the pace of the international market also is accelerated greatly. Be in early 2000, the success after Li Ning beats the formidable rival such as Adidasi supports French gymnastics group, initiated brand of native land sports to sponsor the beginning of abroad movement group on the Olympic Games.

But compare with the photograph such as football, basketball, gymnastic and current industrialization rate is apparent on the low side, share a number not much also. In addition, the industrialization degree of the athletic project such as the ping-pong that Li Ning sponsors all the year round at present, diving, fire, archery, weight lifting is inferior also. Li Ning wants with be able to bear or endure the international tycoon such as gram, Adidasi is contended for sharp edge, must search the sports project with industrialization higher rate.

Now year, li Ning brand selected the professional team of certain sports match meticulously, medicinal powder the enters each team projects professional sporting goods that chooses form designs research and development in. A ball game with current the for instance most interesting Olympic Games -- 8 teams are opposite American dream on Spanish team, the ball of Spanish basketball team is taken even if Li Ning sponsors.
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