Saying of Ao Kangxin ad: Each pace is full of a challenge, believe dreamy force, the meeting is better tomorrow!

Ao Kang manner: President Wang Zhentao expresses sturdily to be able to be in renewed the contract with Liu Xiang 2009, "Continue to cooperate, firm ground and Liu Xiang stand together " .

The autograph is provided to make an appointment with Liu Xiang in Aokangpi Dai Yan and even after Olympic Games advertisement of Ao Kang broadcasts later, many people showed him do not understand. "Wearing leather shoes hurdle race, this kind of originality has it seems that violate athletic regulation. " the point of view that some netizens express him on forum. To this, wang Zhentao of president of Ao Kang group says, choosing Liu Xiang was to take a fancy to his body to go up the sort of hopeful, active, up sunshine spirit, not mere because he once was Olympic Games champion.

On August 20, of Ao Kang brand-new ad saying " each pace is full of a challenge, believe dreamy force, the meeting is better tomorrow! " begin to be in the brand shop of big media and each Ao Kang to come on stage in succession, picture still continue to use the setting of Liu Xiang hurdle race, defend density of the stage high when inspected important advertisement to broadcast in CCTV and place. "In the meantime, ao Kang group interlinks brand shop more than times 3000 in the whole nation also in succession pensile ' Liu Xiang, we support you forever ' banner, hope the our support, aspirations that understands Liu Xiang communicates consumer. " the staff member that Ao Kangxuan sends a department discloses, establish technically in countrywide limits for Liu Xiang by Ao Kang " Liu Xiang boost the morale of is round " also drive at top speed after Liu Xiang quits game made " circle in the air song " , convey their blessing to Liu Xiang.

The associate professor bell of institute of advertisement of Chinese medium university ever was in with modest before in interviewing, express, because of Liu Xiang quit game, ao Kang is aimed at match guess activity of Liu Xiang to die young halfway, group of boost the morale of suffers the destiny that disbands temporarily possibly also. But the fact shows, wang Zhentao does not have any meanings that abandon. In 18 days that day, he expresses to want to delimit according to original work out a scheme, force invites Liu Xiang the identity with special figure ambassador, start special to appreciate teacher establish " Liu Xiang Ao Kang champion of 10 beautiful Olympic Games is illuminative coach award " , and " Liu Xiang boost the morale of is round " also be like original plan to appear on competition ground of Olympic Games track and field euqally, although this field already did not have Liu Xiang's form. At the moment, to it is in the last moment ability is built almost on " Liu Xiang sale " the Ao Kang of last bus will tell, "Reflect importunate strength " the optimal way that makes expressional company culture.
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