Live, to agency, it is a reality and long-term issue, because the market is changeful, competitive press hard on, everyday likelihood and adversary fight hand-in-hand, what most agency thinks is how to cast off predicament, how to score more gain, as putting on shoe of red dance with sth in one's hands same, want to stop to stop no less than coming. If want to make oneself brand a few longer, consider an enterprise to develop prospect even, design strategic program. So, live problem already reality long-term. So the boat that wants not to sink oneself enterprise make it, should agency have again what kind of think?

Those who live is ternary state

The industry survives administrative research expert Mr Deng Zhenggong thinks, the industry survives is not the life pursuit of accident completely, it is the vivid magic art that how chooses oneself at all, how to make the enterprise lives more significantly. He thinks the industry survives have ternary state: Survival of the fittest, live basically with core. Whether does survival of the fittest basically get the problem that go down alive in the light of the enterprise, it is the first heavy state; Live basically to whether basically get good problem alive in the light of the enterprise, it is the 2nd heavy state; Core lives to whether basically get long problem alive in the light of the enterprise, it is ternary state. Of Mr Deng live ternary condition definition, to agency company is likewise applicable now.

If press agency group the word of pyramid appearance sort, so the most small-sized agency that is in bottom is to be in the first state, still live to go down now namely. Its live means basically has 3 kinds: 1. Scatter in wholesale domain, do big current. The biggest problem that this kind of agency faces depends on, in terminal market atrophic circumstance falls, how to seek new profit source? 2. Own regular network, what is good do what to do, make essay card total sell on commission already, do old brand cent to sell business again. Because take the kind that guerrilla warfare fights, cannot get continuously profit, it is this kind of agency most headaching thing. 3. Somebody arteries and veins concerns, manage buy with the group give priority to. Before this kind of agency is compared two kinds of agency live moistly, also be very much at present in the object that high-grade brewery home favors. Big to doing for current agency, want to live weller, have two development way: It is fore-and-aft and outspread, inn of advantage of control the city zone such small terminal; 2 it is coursewise extension, the content that enhances oneself sheds ability, do major to shed have trade relations greatly. To having the agency of resource of network somebody arteries and veins for, need makes good service, continue to consolidate oneself advantage.
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