WTO economy " enclosure " overturned, the civilian battalion company that gives China brought new business chance, but brand of international leather shoes enters China in succession, the product is coessential change increasingly serious, sale access increasingly mode is changed, bring about whole of situation of Chinese shoe trade to not allow hopeful, ascendant range of sale of market of brand of each big shoe line of business is not quite good, join the company with a few good sale status also must anxious: From " big fish has small fish " rise for " the tiger eats the lion " , rather " open the door to a dangerous person " as " with the wolf in all dance " ... powerful market competition pressure, the chain of be the rage of as a result is monopolistic gradually dark talk, cannot satisfy the management requirement of new period far, after all this how is ability in numerous person of the same trade show itself? Especially a few in essay card, in intense competition, how to innovate sale train of thought, seek development space?

"Chain is monopolistic " why does the predestined relationship go to the end

Regard a kind of chain that acquired great success as monopolistic management mode, numerous businessman is in in last few years in market management practice, also appreciated among them glamour gradually, in succession follow-up, the sale that adjusts oneself is politic, execute chain monopolistic a when regard occupational terminal as the market first step. With shoe industry tycoon the group is Aokangji exemple, since opening shoe line of business to interlink a beginning 1998, brand shop already opened 3000 in the whole nation in 4 years of short time, and became Ao Kang " many leg walks " in main sale way, make Ao Kang grows every year with the speed of 40 ％ , annual produce exceeds 1 billion multivariate, but " cake " finite, as this kind sale mode is in of countrywide medium and small businesses introduce generally, a few lesser manufacturer do not make sale pattern of Ao Kang even any change have refurbished version. The sale strategy of this kind of blindly follow sb, come on certain level say, promoted the development of course of study of Chinese leather shoes, make a few in small leather shoes company avoided to take a lot of roundabout way, make a brand quickly inside shorter time. But from long-term look, what reveal an ability of innovation of market of Chinese shoe estate however is insufficient, after joining Wto to China especially, as the farther aggravate that competes between the enterprise, the company that takes in front row of person of the same trade also must not be absent intense market seeks new sale way in competition.

"Market competition is intense with each passing day, market fractionize is increasingly apparent also. The advantage on sale meets an enterprise be changed infirmly stage by stage. Face new situation, be about to adjust sale strategy in time. " Wang Zhentao of Aokangji's round president thinks, current many manufacturer carry out this period much brand is managed make, execute " one card is tasted more " , have an industry outspread, also some executing " taste much card " , execute intensive cultivation, stereo fight. No matter why be planted sale is politic, the market that wants to improve this company product further is had rate, achieve the goal of sale get the upper hand of, must innovate sale means.
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