Louis Vuitton(way is easy · power ascend) , the person that loves it calls it LV. Regard the famousest luxury on the world as one of brands, the antenna of LV has been extended from original portfolio to fashionable dress, leather shoes and headgear, costly history of 150 years, also brought up the concept of choose and employ persons of itself.
Market of luxury consumption —— is big, the opportunity came
You know LV, but perhaps do not know you had listened to LVMH; Loewe, Fendi, Celine, but the likelihood does not know they and LV give a ——LVMH together.
The full name of LVMH group is Mott - Xuan Ni poem - Louis - not Eton, it is the greatest luxury empire on the world, louie is had below the banner. Power the bag that enter case, enlighten perfume of watch of abstruse fashionable dress, EBEL, charming orchid, Xuan Ni a variety of 70 luxury brands such as champagne of Yue of Shi Ganyi, Ming. 2004, LVMH group assets achieves 33 billion euro, rank the world 100 strong.
1992, when Louie. Power when ascending the first brand shop that is in China to open business in restaurant of Beijing king government office, major person feels this is enter the local; that dare not enter repeatedly but subsequently, be in in succession when LV storefront the city such as Shanghai, Shenzhen, Guangzhou, Dalian rolls out battle array, extravagant brand of China consumes a desire to also begin to be brought into play to rise by this small leather case.
According to statistic, 3% what at present luxury market of China occupies global luxury to sell amount, this returns the consumption that does not include a Chinese to be in abroad among them. The luxury consumption ability of Chinese market makes common people stare tongue-tied: The car is in Laosilaisi Chinese price is 5.88 million yuan of RMB, the head of Shanghai store start business inside 4 months, had sold 6; whole world the costliest ice-cream brand Hagendasi opened 28 store in China, add 10 newly 2003 only, this kind of ice-cream wants more native land than the United States tower above in Chinese price many, but it grows …… with the speed of 40% all the time however in Chinese market
Huge consumptive market is driving the dilate of brand career, general manager of LV whole world Mr SergeBrunschwig says: The career that we plan “ to all open two brand shop one year in order to make the same score will extend the sale network that we are in China. ” market is big, to to apply for a job person for, the opportunity also came.
LV——150 year achievements culture
Luxury, does the price jump over luxury higher? Resource of manpower of LVMH Asia-Pacific area develops manager Ms. VanessaRibes to say: “ price is not meant high is luxury. The backside of luxury is a system prop up, be by a few years or culture inheritance of about a hundred years and come. ”
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