Strike at chain company, chain company to lock up the fervent atmosphere that appears on the market surely again and again in capital nowadays, home interlinked management development train of thought and game regulation to appear to change, how to undertake strategic layout appears particularly important.

The wind of capital rises suddenly, blow knitted domestic chain to manage " one Jiangchun water " .

Original, chain company headquarters (the leader of an alliance) and concessionary join in the relation of business is very simple, the leader of an alliance is run through joining in the capital of business is mixed come outspread market, and the accredit such as pattern of the brand that joins in business obtains the leader of an alliance through paying fee, management, product, reducing management risk while, increase the probability of own management success. However, strike at chain company, chain company to lock up the fervent atmosphere that appears on the market surely again and again in capital nowadays, home interlinked management development train of thought and game regulation to appear to change, those chain company the leader of an alliance take around of ab extra and direct investment, shined on one hand " straight battalion chain is given priority to " politic, buy in succession on the other hand join in inn, change join in inn is straight battalion inn.

In the capital times nowadays, how does domestic chain company grow level to should choose after all in what differ, the chain strategy that implements oneself?

"Straight battalion changes face about " phenomenon

As concessionary as before a few years join in the agitation of chain has very big different, straight battalion interlinks domestic apt the chain company of mode is increasing.

Small fat sheep is in chain meal enterprise introduce fund of He Pukai of European 3i group before 25 million dollar capital of two companies, spent 3 years of time to join in to its inn undertakes clearing rectifying, former " give priority to in order to join in, key straight battalion " instead of strategy of set up shop " give priority to with straight battalion, the standard joins in " , bought much agent and join in the equity of inn. The storefront of small fat sheep counts many 720 acute from highest peak to decrease many 360 of present, amount of straight battalion inn, high-quality goods inn rises considerably, gross reduced storefront half but total turnover keeps balance basically.

Su Ning electric equipment released announcement to say on December 29, 2007, su Ning incorporate into one's own forces of 300 million yuan of RMBs joins in 120 times inn, terminative and concessionary join in mode. This incorporate into one's own forces used Su Ning " one knife is cut " practice, namely from October 2007 portion in succession as concessionary as each join in the enterprise undertakes negotiating termination concessionary join in matters concerned, and in December bottom and entire company were signed concessionary join in terminate agreement. Meanwhile, su Ning still announces to will stop in the round henceforth concessionary join in mode, turn and open straight battalion store only.
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