Perhaps domestic consumer saves job of shoe of Hua Bao of Dongguan city Hua Jian group to Guangdong limited company (line of business of shoe of Hua Bao of the following abbreviation) not familiar, but before the whole world is ranked 50 in high-grade the female shoe that female shoe international has 15 brands in well-known trademark is produced here, it is the whole world one of production companies with the biggest dimensions of female shoe of medium, high-grade derma.

"Development, transition, upgrade " , this is the management train of thought of line of business of China treasure shoe, also reflected the way that company place has taken. Be recumbent these 6 words, when experience of traditional manufacturing industry unprecedented predicament is mixed low when confusing, work as the tradition concentrated model the industry of Hua Bao shoe that pattern of production business of enterprise, extroversion export, civilian battalion industry represents was given out with his practice however " Chinese manufacturing industry has spring forever " ictus.

12 hold practice with respect to the industry " invisible champion "

1996, the president Zhang Huarong of line of business of China treasure shoe guides 80 Nanchang person to began the journey of own shoemaking. At that time, the order for goods of industry of chinese mainland shoemaking is basic by the stage endowment factory is controlled, no matter enterprise of mainland this locality is capital, technology, competition ability still is lacked on talent, management. Fall in the circumstance that does not have technology, 2 unmanned ability namely, line of business of China treasure shoe just with " a difficulty has 10 idea " spirit, go all the way.

Since memory 12 carry hardships, deep feeling ground says Zhang Huarong: "Actually we insisted to do a thing only -- , do good shoe, much make a shoe, make quality, make reputation, make a brand, make dignity. " when beside a lot of enterprise all sides hit out angle is fast when redound of high specified number, of one mind immerses oneself in Zhang Huarong make a shoe. When the British guest carat that already became long-term client overcomes first time and contact of line of business of China treasure shoe, took an example shoe to be done to them. After 3 days, when duplicate shoe is put before carat gram, he is stupefied is not to believe: "Is this me bring that? " when doing him marked former shoe to be taken till the staff member, he just must admit, of shoemaking of line of business of China treasure shoe masterly level and efficient admirable! Depend on namely hereat, line of business of China treasure shoe not only order is much, and receive weak unit price to also want to compare a person of the same trade tall ％ of 2 ％ ~3. Letting what Zhang Huarong wants to be less than is, 12 those who hold low-key deal with concrete matters relating to work immerse oneself in hardworking dry still gave an industry " invisible champion " -- , fixed assets exceeds 1 billion yuan, employee amount exceeds 20 thousand person, have automation line of 42 modern shoemaking, year in exit high-grade female shoe takes the throughout the country 8 ％ portion. In those days factory of small mill shoe already developed make the whole world the biggest in high-grade female shoe creates one of companies.
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